A proper content brief template defines what a particular blog post should look, sound, and read like to a user. It’s concise, structured, and intent-based. In short, it lays out the foundation for a writer on how to approach the topic, where to start their research, and most importantly, what is the purpose of creating a blog post. A content brief typically includes the content goal, topic description, word count, essential headings, primary and secondary keywords, sources to cite, and other instructions. Using a content brief is essential when you are working with a team of writers. This collaboration is productive and successful when you give clarity to the writer, mostly with respect to your business needs.

With a pre-made content brief template, you can achieve this — it helps save both time and effort. A fully integrated content brief template will give your writers all the information they need to kick-start research and writing. A solid content brief template covers essential parameters, like the word count, internal and external linking, and tone, specific to a target audience. Keep reading to understand what makes the perfect content brief for a blog post, or you can use our FREE, SEO-friendly template to make a quick head start.